--- title: Belfast Giants date: 2024-10-16T10:25:00+01:00 author: Chris McAlonan canonical_url: "https://eyekiller.ie/work/belfast-giants" section: Work --- # Belfast Giants Reigniting an elite ice hockey website with energy, interactivity, modern design and fan immersion. ![Belfast Giants Homepage with dramatic hockey player image, news highlights, season tickets promo, and game centre scores on background.](https://eyekiller.s3-assets.com/work/featured-image/Belfast-Giants-Main-Image-Amended.jpg) **Sport** ## Digital Matchday Reimagined To celebrate their 21st anniversary, accomplished ice hockey team the Belfast Giants launched the #GiantsReborn campaign, a bold vision to elevate the digital experience for their growing fanbase. They partnered with Eyekiller to design and develop a high-impact, fan-first website that showcased the refreshed brand, amplified team spirit, and delivered real-time content, ticketing and marketing integration. [Visit Website ](https://www.belfastgiants.com/) ### Project Highlights - Brought the **\#GiantsReborn** brand to life online with a bold new website - Delivered **immersive**, **high-energy** user experience - Boosted ticket and **season pass conversions** - Introduced dynamic Game Centre for **real-time fan engagement** - Future-proofed with **Craft CMS** and SEO-ready architecture ![Two smartphone screens showing the Belfast Giants hockey site, featuring “The Giants Are Back” promo and a game centre with next match details.](https://eyekiller.s3-assets.com/media-grid/Work/_1650x1650_fit_center-center_none/34342/Belfast-Giants-Grid-Image-1.webp) ![Belfast Giants player profile page featuring Scott Conway in team jersey, with name, number, position, and biography section below.](https://eyekiller.s3-assets.com/media-grid/Work/_3360x2400_fit_center-center_none/34343/Belfast-Giants-Grid-Image-3.webp) ## Fan-First UX Design Inspired by the pulse of the SSE Arena, the new website captures the thrill of ice hockey game night by combining full-screen imagery, bold typography, video, and interaction to engage fans from the first scroll. The design centres on converting curiosity into commitment, making it easier than ever to buy tickets, follow team updates and immerse in the Giants experience. Behind the scenes, the site delivers a seamless integration with Ticketmaster and Zymplify CRM, empowering the Giants to segment and engage fans with precision. Built on [Craft CMS](https://eyekiller.com/services/craft-cms-agency), the platform enables flexible content management, [SEO optimisation](https://eyekiller.com/services/search-engine-optimisation), and scalable marketing—setting the digital stage for seasons to come. [ ![Three friends sitting together, smiling and looking at something on their phones.](https://eyekiller.s3-assets.com/blog/featured-images/_400x400_fit_center-center_none/14555/Capturing-the-attention-of-gen-z-blog-image.webp) From Our Blog### Capturing the Attention of Gen Z: Best Practices for Social Media Discover the why, what and how of effectively marketing to Gen Z. ](https://eyekiller.ie/blog/capturing-the-attention-of-gen-z-best-practices-for-social-media) ![Belfast Giants players page showing netminders section with three goalkeepers in uniform, names, numbers, and profile links.](https://eyekiller.s3-assets.com/media-grid/Work/_3360x2400_fit_center-center_none/34344/Belfast-Giants-Grid-Image-4.webp) ## Project Services - [Discovery](https://eyekiller.ie/services/discovery) - [Web Design](https://eyekiller.ie/services/web-design) - [User Experience Design](https://eyekiller.ie/services/user-experience-design) - [Website Development](https://eyekiller.ie/services/website-development) - [Craft CMS](https://eyekiller.ie/services/craft-cms-agency) - [Technical SEO](https://eyekiller.ie/services/technical-seo) ![Belfast Giants ice hockey players smiling mid game.](https://eyekiller.s3-assets.com/media-grid/Work/_1650x1650_fit_center-center_none/34345/Belfast-Giants-Grid-Image-5.webp) ![Belfast Giants game centre page showing next match versus Cardiff Devils and March fixtures list with dates, opponents, and ticket links.](https://eyekiller.s3-assets.com/media-grid/Work/_1650x1650_fit_center-center_none/34346/Belfast-Giants-Grid-Image-6.webp) > ### Experts Who Truly Deliver > > “Eyekiller are an absolute pleasure to work with. They are undoubtedly experts in their field, and we are delighted with our new customer-focused website that puts our fans at the centre of our online offering.” ![Ann Graham, The Odyssey Trust logo](https://eyekiller.s3-assets.com/reviews/Ann-Graham-The-Odyssey-Trust.png)**Ann Graham, The Odyssey Trust** ### More Good Stuff - [ **782%** Increase in Booking Views ### W5 Innovating the children’s discovery centre experience with intuitive digital design, custom booking and UX. ](https://eyekiller.ie/work/w5) - [ ![Smartphone displaying the Roogrips homepage, featuring an athlete lifting a barbell against a dark, minimalist backdrop.](https://eyekiller.s3-assets.com/work/featured-image/Roogrips-Featured-Image.jpg) **94%** Increase in Sales ### RooGrips Powering a global fitness brand with premium UX, authentic storytelling and Shopify-driven growth. ](https://eyekiller.ie/work/roogrips) - [- Newly Added - Newly Added - Newly Added - Newly Added - Newly Added - Newly Added ![Mobile O2 Belfast website showing event listings and ticket booking against a concert crowd.](https://eyekiller.s3-assets.com/work/The-O2-Belfast/O2-Featured-Image.jpg) ### The O2 Belfast Powering Northern Ireland’s largest arena with mobile-first UX, accessibility and performance. ](https://eyekiller.ie/work/the-o2-belfast)