Lyric Theatre

Unveiling an audience-first experience with Spektrix integration for the leading producing theatre.

20% Increase in Revenue

20% Increase in Revenue

Arts & Culture

Drama in Every Detail

The Lyric Theatre is Northern Ireland’s only full-time producing theatre and a cultural cornerstone in Belfast. Building on a trusted relationship since 2020, the latest website reflects the Lyric’s refreshed brand identity, streamlines the ticket booking journey, and empowers the marketing team with modern tools for content, performance and growth. It delivers a digital experience that expresses the theatre’s creative ambition and strengthens audience engagement.

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Project Highlights

Reimagined UX with refreshed brand
Optimised booking flow to boost conversions
Integrated Spektrix API to continually sync real-time event data
Empowered content control with Craft CMS
Inclusive WCAG 2.1 compliant experience

Lyric Theatre What's On web page displaying upcoming show listings

Behind the Scenes

The design approach focused on people-first storytelling, ensuring the user journey from show discovery to booking was seamless, intuitive and accessible. The refreshed visual identity, developed by Crown Creative, was thoughtfully translated into a digital system that includes bold typography, a dynamic colour palette and the signature Lyric wedge. The result is a striking, brand-led experience that feels unmistakably Lyric across every device.

Built on Craft CMS and fully integrated with Spektrix, the website allows the Lyric team to manage events, campaigns, donations and content with ease. Real-time data feeds keep listings up to date, while flexible content blocks enable storytelling across multiple strands including productions, learning programmes and community outreach. Designed with scalability, accessibility and marketing performance in mind, the platform is built to evolve alongside the theatre’s long-term vision.