The O2 Belfast
Powering Northern Ireland’s largest arena with mobile-first UX, accessibility and performance.
- Newly Added
Powering Live Entertainment
We partnered with The Odyssey Trust to evolve Northern Ireland's largest entertainment venue from an arena-focused website into a complete destination platform under a new global brand. The new O2 Belfast website brings the arena, the Belfast Giants, food and drink venues, family attractions and premium experiences together in one unified place.
The platform preserves the proven event journeys, ticketing performance and SEO equity of the previous build, while opening new commercial pathways through premium experiences, tenant promotion and O2 Priority pre-sales. The foundation is in place to grow as tenant relationships develop across the wider campus.
Visit WebsiteProject Highlights
- Reimagined mobile-first UX for over 85% of users
- WCAG 2.2 AA with accessibility-first design
- Migrated to latest Craft CMS for fast, flexible updates
- Seamless CRM integration to support customer engagement
- Hosted in a high-availability, load-balanced cloud environment
Experience Elevated
From the start, our user experience design approach prioritised audience clarity across events, food and drink, attractions and premium experiences, with each pathway surfaced confidently in the navigation. We applied the O2 brand through a flexible design system that scales across destination pages, event templates and category landing pages, working mobile-first because that is where most users browse. Accessibility was built in by default and validated against WCAG 2.2 AA across every new section.
Built on Craft CMS, the platform gives the Odyssey Trust team full editorial control across events, Eat & Drink, Entertainment and premium experiences, with categorisation, filtering and external linking built into the new sections. The O2 Priority CTA is integrated into event pages alongside a new O2 Blue Room lounge upgrade page, supporting the wider commercial strategy. Underpinned by Technical SEO best practices and a resilient, scalable hosting environment, the site is built to perform under peak demand around major ticket releases and event days.
Committed to our success
"Eyekiller always goes the extra mile, delivering creative solutions, exceptional service, and websites that consistently exceed expectations."
Chantelle Thompson, The Odyssey Trust
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