American Classic Tours
Inspiring travellers and enabling seamless online bookings for a North America tour operator.
97% Increase in Conversions
97% Increase in Conversions
Turning Travel Dreams into Reality
American Classic Tours is a Chicago based operator delivering all-inclusive guided journeys to North America’s most stunning destinations. This visually engaging website was designed to inspire travellers, drive enquiries, and increase bookings. Targeted at leisure travellers seeking stress-free group experiences, it also serves travel planners and group organisers looking for a trusted partner.
Visit WebsiteProject Highlights
- Showcased exclusive guided tour itineraries
- Integrated live TourTools API feed
- Enabled online booking with secure, user-friendly flows
- Integrated zip code lookup for Door-to-Door service calculations
- Redesigned TourTools customer portal for a seamless experience
Inspiration to Booking
The website was restructured around real traveller needs, from inspiration and destinations to practical booking details. Persuasive calls to action encourage brochure requests, callback forms, and direct enquiries. Editors can now publish tours using flexible blocks for highlights, itineraries, galleries, and FAQs, ensuring the site remains engaging and easy to update.
The back-office TourTools system was fully integrated with Craft CMS, delivering live data directly into the website. This ensures itineraries, dates, and pricing are always accurate and up to date. Travellers can book online with confidence, while a custom zip code lookup calculates eligibility and cost for the signature Door-to-Door Package. The TourTools customer portal was also redesigned to align seamlessly with the new website, creating a consistent branded experience from research through to reservation.
A Pleasure to Work With
“Eyekiller delivered stunning design, seamless integration, and exceptional attention to detail — a talented team and a true pleasure to work with.”
JD Conroy, American Classic Tours