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Belfast International Airport

Delivering a distinctive digital gateway for Northern Ireland's busiest airport.

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Travel

Ready for Takeoff

Belfast International Airport is Northern Ireland's principal airport, welcoming nearly 6.7 million passengers last year, the highest in its history. Part of the global VINCI Airports network and midway through a £100 million investment programme, BIA needed a digital platform to match its growing ambition. Eyekiller was appointed to design and build a modern, accessible website that would enhance the passenger experience, increase revenue from bookable services, and serve as the airport's primary digital interface for millions of users every year.

Grounded in an existing relationship, with Eyekiller having managed paid advertising for BIA's car parking since 2020, we brought genuine audience insight to the project from day one.

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Project Highlights

  • Mobile-first design with persona-driven user journeys across all audience types
  • Full WCAG 2.1 Level AA compliance with accessible design embedded throughout
  • Integrated Rezcomm for seamless parking, lounge and Fast Track bookings
  • Live flight data via Veovo and AirportAi integrations
  • Microsoft Azure SSO integration for secure staff and editorial access

Built for Every Passenger

Stakeholder workshops, a detailed analytics review, and user journey mapping across eight distinct audience types shaped every structural and design decision. User Experience Design was central to the build, with each core task including checking a flight, booking parking, or accessing airport services designed to be fast and frictionless across all devices. Accessible design was embedded from the outset, meeting WCAG 2.1 Level AA standards across colour contrast, keyboard operability, and semantic structure, ensuring the experience works for every passenger regardless of ability.

Built on Craft CMS, the site gives BIA's editorial team full control over day-to-day content, from live parking notices and flight information through to emergency ticker tape messaging and pop-up alerts for operational disruptions. Microsoft Azure SSO integration means staff can access the CMS securely through their existing credentials, removing friction for internal teams. Eyekiller also produced destination content to bring BIA's 70+ route network to life, giving passengers a richer and more inspiring experience. Underpinned by Technical SEO best practices and supported by ongoing Paid Advertising (PPC) activity, the platform is built to perform at scale and drive measurable commercial return.

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A Team That Delivers

"Eyekiller's expertise, technical know-how and design skills have given us great confidence throughout the project. Helpful, creative and collaborative, they feel like a true extension of our team, and we would highly recommend them."

Kerry Coulter, Belfast International Airport

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