Google Ad Grants for Charities & Nonprofits
Google Ad Grants empowers 1M+ non-profits globally to create campaigns that help to reach their goals.
Creating a compassionate digital hub for cancer support, fundraising and community impact.
Cancer Focus Northern Ireland partnered with Eyekiller to reimagine its website as a central hub for information, support and fundraising. Building on an extensive Discovery stage and in-depth UX audit, we planned a modern, mobile-first experience that better serves service users, supporters, volunteers and staff. The new platform provides clearer pathways to support, enhances digital fundraising and ensures the organisation can communicate its mission with greater clarity and impact, all underpinned by Craft CMS, Raiser’s Edge NXT integration and measurable digital performance.
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Drawing on insights from our Discovery phase, along with analytics and user research, we designed a calm, reassuring interface that makes complex information easy to navigate. Clear signposting leads users to cancer information, support services, donations and shops, while tailored landing pages speak directly to patients, families, professionals and supporters. A new step-by-step Support Finder helps service users reach the information and guidance they need quickly.
Behind the scenes, the site is powered by Craft CMS, giving the Cancer Focus team full control over pages, campaigns and forms. Raiser’s Edge NXT was integrated to manage online donations, fundraising and event registrations, while referral forms connect directly to the AdvicePro CRM through a custom API. The entire platform was built with accessibility best practice in mind to ensure an inclusive experience for every user.
Google Ad Grants empowers 1M+ non-profits globally to create campaigns that help to reach their goals.
Driven By Collaboration
“Eyekiller challenged us creatively, delivered real strategic value, and built a future-ready website our team and service users truly love."