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Co-Ownership

Delivering a future-ready digital platform for Northern Ireland's shared ownership scheme.

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Co-Ownership website homepage promoting affordable home ownership, featuring a couple outside their home and a step-by-step guide to how Co-Ownership works.
Public Sector

Home for Everyone

Co-Ownership is Northern Ireland's regional body for shared ownership, helping over 34,000 people into homeownership since 1978. A not-for-profit regulated by the Department for Communities, their website serves a wide and varied audience, from first-time buyers and existing co-owners to solicitors, financial advisers, and property developers. The relationship began when Co-Ownership appointed Eyekiller to lead a standalone Discovery phase, and the clarity and confidence that process delivered led directly to Eyekiller being commissioned to deliver the full website redevelopment.

The result is a Craft CMS-powered platform that places every user group at its centre. Intuitive audience pathways, five custom financial tools, smart search powered by Algolia, and WCAG 2.2 AA compliance combine to create a purposeful, accessible digital experience built to serve one of Northern Ireland's most important public organisations.

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Project Highlights

  • Appointed first for a standalone Discovery phase
  • Created a comprehensive design system for visual consistency and scalability
  • Built on Craft CMS with flexible content management
  • Developed custom financial calculators
  • Designed distinct audience pathways
  • Powered site-wide search with AI-driven Algolia for smart relevant results
Co-Ownership webpage explaining the scheme and showing a customer example with ownership costs.
Smiling couple standing together outside their home.
Co-Ownership mobile screens showing the eligibility checker and application process.

Built Around People

Co-Ownership engaged Eyekiller for a Discovery project before any design or development was commissioned. Stakeholder workshops, user interviews, and a thorough site audit gave both teams a shared, evidence-based foundation. The outputs, including a revised Information Architecture, user journey maps, wireframes, and a detailed scope of works, gave Co-Ownership the clarity to move forward with confidence. Eyekiller was then commissioned to deliver the full build. User Experience Design and a fully documented design system ensured consistency across every page type and audience pathway, with WCAG 2.2 AA compliance built in throughout.

Built on Craft CMS, the platform gives Co-Ownership's team full editorial control through flexible, modular page building. Five bespoke financial tools are driven by CMS-controlled parameters, so the team can update variables without developer involvement. Site-wide search is powered by Algolia, using AI-driven relevance and ranking to surface the right content quickly. Further integrations include Calendly, MailerLite via API, Google Analytics 4, Tag Manager, and Meta Pixel, all underpinned by Technical SEO best practice.

Arts council of northern ireland webpage layout showcasing art with text and menu icons.
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Project Services

Woman carrying box moving into home
Co-Ownership webpage for professionals, highlighting support for home ownership and partnership services.

Expertise at Every Stage

"Eyekiller guided us through a thorough Discovery Phase before delivering a website that's easier to navigate, fully accessible, and straightforward for us to manage day to day. The team were a pleasure to work with throughout."

Nicola McTier, Co-Ownership

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