Colinwell Masonry
Strengthening a masonry manufacturer's digital presence to generate high-quality leads.
Foundation for Growth
Colinwell Masonry, part of the RTU Group, is an industry-leading concrete block manufacturer entering a new phase of strategic growth. Eyekiller designed and delivered a high-performing, visually impactful website that showcases its product range, technical expertise, and commercial strength. The platform was built to drive qualified lead generation, support multi-market expansion, and strengthen Colinwell’s position across Northern Ireland, the Republic of Ireland, and Great Britain.
Visit WebsiteProject Highlights
- Delivered a high-performing website aligned to strategic growth goals
- Built product-led journeys with specifications, projects, and technical resources
- Enabled sample ordering to support buyer decision-making
- Integrated with Zoho CRM for end-to-end lead management
- Optimised for SEO, PPC, and lead generation from launch
Designed to Deliver
The website was designed as a focused lead generation platform, targeting construction professionals working on large-scale commercial projects while remaining accessible to self-builders and homeowners. Clear user journeys, intuitive navigation, and prominent calls to action encourage visitors to explore products, sectors, and case studies, reinforcing trust through Colinwell’s 130-year history and manufacturing excellence.
Built on Craft CMS, the site delivers full content flexibility through modular layouts and gated technical resources such as product specifications and installation guides. Performance and technical SEO were prioritised from launch, while Zoho CRM-integrated forms, quote requests, and sample ordering support conversion. Post-launch, Eyekiller delivered a Paid Advertising (PPC) strategy designed to accelerate lead generation and long-term growth.
One of the best agencies we’ve worked with.
“From the outset, Eyekiller took the time to understand us, our challenges, and what we wanted to achieve.”
Georgia McKnight, RTU Group
-
- Newly Added
Awwwards Nominee
Somerville
Elevating interior fit-out and luxury joinery specialists with a contemporary, project-focused digital presence.
-
500% Increase in Conversions
Pyro + Echo
Shaping a contemporary tile brand with visual storytelling, smart tools and seamless UX.
-
1k Conversions in 6 Months
Lagan Building Solutions
Developing a content-rich website showcasing the leading natural building materials supplier.