Lagan Building Solutions

Developing a content-rich website showcasing the leading natural building materials supplier.

1k Conversions in 6 Months

Lagan Building Solutions homepage over a poolside scene, showing a large lit home at dusk with tagline and product highlights below.

1k Conversions in 6 Months

Manufacturing

A Foundation for Growth

The trusted supplier of natural roofing, cladding, and paving materials across the UK and Ireland, Lagan Building Solutions needed a website to elevate their digital presence and showcase their extensive product range. Eyekiller delivered a visually engaging, user-first site featuring rich product imagery, a project showcase, technical specifications, and sample ordering to support customer decision-making and drive enquiries.

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Project Highlights

Created a visually rich, inspiration-led user journey
Designed a high-converting layout to streamline enquiries
Integrated lead generation forms with Salesforce CRM for efficient follow-up
Seamless website migration with technical SEO to preserve search engine rankings
Delivered a post-launch content strategy to drive more traffic

Lagan Building Solutions website showcasing Welsh slate roofing, residential project imagery, and product range details.

Elegant residential property featuring a slate roof and classic façade, showcasing premium roofing materials supplied by Lagan Building Solutions.

Lagan Building Solutions roofing collection page showing slate and tile options with residential property imagery and product categories.

Designed to Deliver

With an extensive product catalogue spanning roofing, cladding, and paving materials, one of the key design challenges was creating a navigation system that made exploration effortless. We developed a clean, intuitive structure that helps users quickly find products by category, application, or material—balancing technical detail with visual clarity to support both inspiration and specification-led journeys.

Craft CMS gave Lagan Building Solutions a robust, future-proof foundation with user-friendly controls and total flexibility. Site structure and navigation were built with Search Engine Optimisation (SEO) best practices in mind, and the website migration required extensive planning and Technical SEO to preserve existing search rankings. Lead generation forms were fully integrated with Salesforce CRM to ensure efficient enquiry handling and sales follow-up. Our content marketing support includes ongoing creation of expert buying guides to enhance product knowledge and drive organic traffic.